{"id":18006,"date":"2026-09-14T11:17:15","date_gmt":"2026-09-14T08:17:15","guid":{"rendered":"https:\/\/www.kalitekit.com.tr\/?p=18006"},"modified":"2026-09-14T11:17:19","modified_gmt":"2026-09-14T08:17:19","slug":"tibbi-cihaz-internetten-satilir-mi","status":"publish","type":"post","link":"https:\/\/www.kalitekit.com.tr\/en\/tibbi-cihaz-internetten-satilir-mi\/","title":{"rendered":"T\u0131bbi Cihaz \u0130nternetten Sat\u0131l\u0131r m\u0131? 2026 Sat\u0131\u015f, Reklam ve Sosyal Medya Rehberi"},"content":{"rendered":"<style>\n.kk-online-guide{\n    max-width:960px;\n    margin:0 auto;\n    color:#202124;\n    font-size:17px;\n    line-height:1.78;\n}\n.kk-online-guide h1{\n    font-size:36px;\n    line-height:1.25;\n    color:#111;\n    margin:0 0 22px;\n}\n.kk-online-guide h2{\n    font-size:27px;\n    line-height:1.35;\n    color:#111;\n    margin:44px 0 17px;\n}\n.kk-online-guide h3{\n    font-size:21px;\n    line-height:1.4;\n    color:#222;\n    margin:29px 0 12px;\n}\n.kk-online-guide p{\n    margin:0 0 18px;\n}\n.kk-online-guide ul,\n.kk-online-guide ol{\n    margin:0 0 22px 23px;\n}\n.kk-online-guide li{\n    margin-bottom:8px;\n}\n.kk-online-guide a{\n    text-decoration:underline;\n}\n.kk-online-summary{\n    border:1px solid #dfe1e5;\n    border-left:5px solid #111;\n    background:#fafafa;\n    padding:22px 24px;\n    margin:25px 0 30px;\n    border-radius:6px;\n}\n.kk-online-summary strong{\n    font-size:19px;\n}\n.kk-online-toc{\n    background:#f7f7f7;\n    border:1px solid #e1e1e1;\n    padding:23px 26px;\n    margin:30px 0;\n    border-radius:7px;\n}\n.kk-online-toc strong{\n    display:block;\n    font-size:20px;\n    margin-bottom:12px;\n}\n.kk-online-toc ol{\n    margin-bottom:0;\n}\n.kk-info{\n    background:#f5f7f9;\n    border-left:4px solid #333;\n    padding:19px 22px;\n    margin:25px 0;\n}\n.kk-warning{\n    background:#fff7e6;\n    border-left:4px solid #d18b00;\n    padding:19px 22px;\n    margin:25px 0;\n}\n.kk-update{\n    border:2px solid #111;\n    padding:22px;\n    margin:28px 0;\n    border-radius:6px;\n}\n.kk-update strong{\n    font-size:19px;\n}\n.kk-table-wrap{\n    overflow-x:auto;\n    margin:25px 0;\n}\n.kk-online-guide table{\n    width:100%;\n    border-collapse:collapse;\n    min-width:680px;\n}\n.kk-online-guide th,\n.kk-online-guide td{\n    border:1px solid #d7d7d7;\n    padding:12px 14px;\n    text-align:left;\n    vertical-align:top;\n}\n.kk-online-guide th{\n    background:#f3f4f5;\n    font-weight:700;\n}\n.kk-yes{\n    font-weight:700;\n}\n.kk-no{\n    font-weight:700;\n}\n.kk-check{\n    background:#f8f8f8;\n    border:1px solid #ddd;\n    padding:22px 25px;\n    margin:26px 0;\n    border-radius:6px;\n}\n.kk-faq{\n    border-top:1px solid #e4e4e4;\n    padding:20px 0;\n}\n.kk-faq h3{\n    margin-top:0;\n}\n.kk-cta{\n    background:#111;\n    color:#fff;\n    padding:29px;\n    margin:40px 0;\n    border-radius:7px;\n}\n.kk-cta h2{\n    color:#fff;\n    margin-top:0;\n}\n.kk-cta a{\n    display:inline-block;\n    background:#fff;\n    color:#111;\n    text-decoration:none;\n    font-weight:700;\n    padding:11px 17px;\n    margin:5px 7px 5px 0;\n    border-radius:4px;\n}\n.kk-source{\n    font-size:15px;\n    color:#555;\n}\n@media(max-width:768px){\n    .kk-online-guide{\n        font-size:16px;\n    }\n    .kk-online-guide h1{\n        font-size:29px;\n    }\n    .kk-online-guide h2{\n        font-size:24px;\n    }\n}\n<\/style>\n\n<article class=\"kk-online-guide\">\n\n<p>\n<strong>T\u0131bbi cihaz internetten sat\u0131l\u0131r m\u0131?<\/strong> sorusunun cevab\u0131 her \u00fcr\u00fcn i\u00e7in ayn\u0131 de\u011fildir.\nT\u00fcrkiye&#8217;de baz\u0131 t\u0131bbi cihazlar\u0131n t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131 yap\u0131labilirken,\nbaz\u0131 cihazlar\u0131n internet \u00fczerinden t\u00fcketiciye sat\u0131\u015f\u0131 a\u00e7\u0131k\u00e7a yasakt\u0131r.\nSat\u0131\u015f\u0131na izin verilen cihazlarda dahi sat\u0131c\u0131, \u00fcr\u00fcn kayd\u0131, sat\u0131\u015f merkezi yetkisi,\ninternet sitesi, pazaryeri ve sosyal medya kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan farkl\u0131 kurallarla kar\u015f\u0131la\u015fabilir.\n<\/p>\n\n<div class=\"kk-online-summary\">\n<strong>K\u0131sa cevap<\/strong>\n<p>\nT\u0131bbi cihazlar\u0131n internetten sat\u0131\u015f\u0131 tamamen yasak de\u011fildir. Ancak yaln\u0131zca belirli cihazlar\nve mevzuatta belirtilen \u015fartlar alt\u0131nda internet \u00fczerinden t\u00fcketiciye sat\u0131labilir.\nM\u00fcnhas\u0131ran sa\u011fl\u0131k profesyonellerinin kullanmas\u0131na veya uygulamas\u0131na y\u00f6nelik cihazlar ile\nbelirli merkezlerde sat\u0131lmas\u0131, uyarlanmas\u0131 veya uygulanmas\u0131 gereken cihazlar\u0131n t\u00fcketiciye y\u00f6nelik\ninternet sat\u0131\u015f\u0131 yasakt\u0131r.\n<\/p>\n<p>\nBu yasak kapsam\u0131na girmeyen cihazlar\u0131n internet sat\u0131\u015f\u0131 genel olarak yetkilendirilmi\u015f\nt\u0131bbi cihaz sat\u0131\u015f merkezlerince yap\u0131labilir. Y\u00f6netmeli\u011fin Ek-3 listesindeki cihazlar\u0131n\nt\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131nda ise sat\u0131\u015f merkezi yetki belgesi i\u00e7in istisna bulunmaktad\u0131r.\n<\/p>\n<\/div>\n\n<p>\nAyr\u0131ca <strong>3 Temmuz 2026<\/strong> tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren \u00f6nemli bir de\u011fi\u015fiklikle\nkontakt lenslerin internet \u00fczerinden sat\u0131\u015f\u0131na ili\u015fkin \u00f6zel bir d\u00fczenleme getirilmi\u015ftir.\nBu nedenle \u00f6zellikle 2026 \u00f6ncesinde haz\u0131rlanm\u0131\u015f internet sat\u0131\u015f\u0131na ili\u015fkin i\u00e7eriklerin\ng\u00fcncelli\u011fi kontrol edilmelidir.\n<\/p>\n\n<nav class=\"kk-online-toc\" aria-label=\"\u0130\u00e7indekiler\">\n<strong>\u0130\u00e7indekiler<\/strong>\n<ol>\n<li><a href=\"#mevzuat\">T\u0131bbi cihaz internet sat\u0131\u015f\u0131n\u0131 hangi mevzuat d\u00fczenliyor?<\/a><\/li>\n<li><a href=\"#yasak-cihazlar\">Hangi t\u0131bbi cihazlar internetten sat\u0131lamaz?<\/a><\/li>\n<li><a href=\"#satilabilir\">Hangi t\u0131bbi cihazlar internetten sat\u0131labilir?<\/a><\/li>\n<li><a href=\"#ek3\">Ek-3 cihazlar\u0131 nelerdir?<\/a><\/li>\n<li><a href=\"#kontakt-lens\">Kontakt lens internetten sat\u0131l\u0131r m\u0131?<\/a><\/li>\n<li><a href=\"#pazaryeri\">Trendyol, Hepsiburada ve di\u011fer pazaryerlerinde sat\u0131\u015f<\/a><\/li>\n<li><a href=\"#sosyal-medya\">Instagram ve sosyal medyadan t\u0131bbi cihaz sat\u0131\u015f\u0131<\/a><\/li>\n<li><a href=\"#reklam\">T\u0131bbi cihaz reklam\u0131 yap\u0131labilir mi?<\/a><\/li>\n<li><a href=\"#bilgilendirme\">Reklam ile \u00fcr\u00fcn bilgilendirmesi ayn\u0131 \u015fey mi?<\/a><\/li>\n<li><a href=\"#uts\">\u00dcTS kayd\u0131 zorunlu mu?<\/a><\/li>\n<li><a href=\"#yetki\">Sat\u0131\u015f merkezi yetki belgesi gerekli mi?<\/a><\/li>\n<li><a href=\"#kontrol\">\u0130nternetten sat\u0131\u015f \u00f6ncesi kontrol listesi<\/a><\/li>\n<li><a href=\"#sss\">S\u0131k sorulan sorular<\/a><\/li>\n<\/ol>\n<\/nav>\n\n<h2 id=\"mevzuat\">T\u0131bbi Cihaz \u0130nternet Sat\u0131\u015f\u0131n\u0131 Hangi Mevzuat D\u00fczenliyor?<\/h2>\n\n<p>\nT\u00fcrkiye&#8217;de t\u0131bbi cihazlar\u0131n sat\u0131\u015f, reklam ve tan\u0131t\u0131m faaliyetlerinde temel d\u00fczenlemelerden biri\n<strong>T\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011fi<\/strong>&#8216;dir.\n<\/p>\n\n<p>\nY\u00f6netmelik yaln\u0131zca fiziksel ma\u011fazalardaki sat\u0131\u015f\u0131 de\u011fil; internet \u00fczerinden sat\u0131\u015f,\nreklam, tan\u0131t\u0131m ve ilgili kay\u0131t y\u00fck\u00fcml\u00fcl\u00fcklerini de d\u00fczenlemektedir.\n<\/p>\n\n<p>\nBu nedenle bir \u00fcr\u00fcn\u00fcn e-ticaret sitesine eklenebilmesi i\u00e7in yaln\u0131zca CE i\u015fareti ta\u015f\u0131mas\u0131\nveya \u00dcTS&#8217;de kay\u0131tl\u0131 olmas\u0131 her durumda yeterli de\u011fildir.\n<\/p>\n\n<p>\n\u00d6ncelikle cihaz\u0131n niteli\u011fi ve sat\u0131\u015f kanal\u0131na ili\u015fkin h\u00fck\u00fcmlerin birlikte de\u011ferlendirilmesi gerekir.\n<\/p>\n\n<div class=\"kk-info\">\n<strong>Temel ayr\u0131m:<\/strong><br>\n\u201cBu \u00fcr\u00fcn t\u0131bbi cihaz m\u0131?\u201d ile \u201cBu t\u0131bbi cihaz t\u00fcketiciye internetten sat\u0131labilir mi?\u201d\niki ayr\u0131 sorudur.\n<\/div>\n\n<p>\n\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn \u00f6ncelikle t\u0131bbi cihaz s\u0131n\u0131f\u0131n\u0131 belirlemek gerekiyorsa\n<a href=\"\/en\/tibbi-cihaz-siniflandirma-araci\/\"><strong>KaliteKit T\u0131bbi Cihaz S\u0131n\u0131fland\u0131rma Arac\u0131n\u0131<\/strong><\/a>\nkullanabilirsiniz.\n<\/p>\n\n<h2 id=\"yasak-cihazlar\">Hangi T\u0131bbi Cihazlar \u0130nternetten Sat\u0131lamaz?<\/h2>\n\n<p>\nMevcut d\u00fczenleme, baz\u0131 cihazlar\u0131n <strong>t\u00fcketiciye hitaben internet ortam\u0131nda sat\u0131\u015f\u0131n\u0131<\/strong>\nyasaklamaktad\u0131r.\n<\/p>\n\n<h3>1. Belirli merkezlerde sat\u0131lmas\u0131 veya uygulanmas\u0131 gereken cihazlar<\/h3>\n\n<p>\nYaln\u0131zca;\n<\/p>\n\n<ul>\n<li>i\u015fitme cihaz\u0131 merkezlerinde,<\/li>\n<li>\u0131smarlama protez ve ortez merkezlerinde,<\/li>\n<li>optisyenlik m\u00fcesseselerinde,<\/li>\n<li>di\u015f protez laboratuvarlar\u0131nda<\/li>\n<\/ul>\n\n<p>\nsat\u0131\u015f\u0131, uyarlamas\u0131 veya uygulamas\u0131 yap\u0131lan cihazlar i\u00e7in t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131nda\n\u00f6zel k\u0131s\u0131tlamalar bulunmaktad\u0131r.\n<\/p>\n\n<p>\nBununla birlikte kontakt lensler i\u00e7in 3 Temmuz 2026 tarihinde getirilen \u00f6zel istisna\na\u015fa\u011f\u0131da ayr\u0131ca a\u00e7\u0131klanm\u0131\u015ft\u0131r.\n<\/p>\n\n<h3>2. Yaln\u0131zca sa\u011fl\u0131k profesyonelleri taraf\u0131ndan kullan\u0131lacak cihazlar<\/h3>\n\n<p>\nM\u00fcnhas\u0131ran sa\u011fl\u0131k profesyonellerinin kullanmas\u0131 veya uygulamas\u0131 \u00f6ng\u00f6r\u00fclen cihazlar\u0131n\nt\u00fcketiciye hitaben internet ortam\u0131nda sat\u0131\u015f\u0131 yasakt\u0131r.\n<\/p>\n\n<p>\nBu ayr\u0131m \u00f6zellikle profesyonel kullan\u0131ma y\u00f6nelik cerrahi cihazlar, baz\u0131 te\u015fhis veya tedavi\nekipmanlar\u0131 ve kullan\u0131c\u0131 yeterlili\u011finin g\u00fcvenlilik a\u00e7\u0131s\u0131ndan kritik oldu\u011fu cihazlarda \u00f6nem ta\u015f\u0131r.\n<\/p>\n\n<h3>3. Sat\u0131\u015f merkezinde uygulama gerektiren cihazlar<\/h3>\n\n<p>\nT\u0131bbi cihaz sat\u0131\u015f merkezinde uygulama gerektiren cihazlar da t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131\nyasak olan gruptad\u0131r.\n<\/p>\n\n<div class=\"kk-warning\">\n<strong>Dikkat:<\/strong>\n\u00dcr\u00fcn\u00fcn internette ba\u015fka firmalar taraf\u0131ndan sat\u0131l\u0131yor olmas\u0131, sizin de ayn\u0131 \u00fcr\u00fcn\u00fc ayn\u0131 y\u00f6ntemle\nsatabilece\u011finiz anlam\u0131na gelmez. \u0130nternette mevcut bir ilan mevzuata uygunlu\u011fun kan\u0131t\u0131 de\u011fildir.\n\u00dcr\u00fcn\u00fcn niteli\u011fi ve sat\u0131c\u0131n\u0131n yetkisi ayr\u0131ca de\u011ferlendirilmelidir.\n<\/div>\n\n<h2 id=\"satilabilir\">Hangi T\u0131bbi Cihazlar \u0130nternetten Sat\u0131labilir?<\/h2>\n\n<p>\nYukar\u0131daki yasak kapsam\u0131na girmeyen t\u0131bbi cihazlar\u0131n t\u00fcketiciye y\u00f6nelik internet ortam\u0131nda\nsat\u0131\u015f\u0131 m\u00fcmk\u00fcnd\u00fcr; ancak burada sat\u0131c\u0131n\u0131n niteli\u011fi \u00f6nemlidir.\n<\/p>\n\n<p>\nGenel kural olarak bu cihazlar\u0131n internet sat\u0131\u015f\u0131,\n<strong>T\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011fi uyar\u0131nca yetkilendirilmi\u015f\nsat\u0131\u015f merkezlerince<\/strong> ger\u00e7ekle\u015ftirilir.\n<\/p>\n\n<p>\nEk-3 kapsam\u0131ndaki cihazlarda ise ayr\u0131ca sat\u0131\u015f merkezi yetki belgesi istisnas\u0131 bulunmaktad\u0131r.\n<\/p>\n\n<div class=\"kk-table-wrap\">\n<table>\n<thead>\n<tr>\n<th>Durum<\/th>\n<th>T\u00fcketiciye internet sat\u0131\u015f\u0131<\/th>\n<th>Temel yakla\u015f\u0131m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yaln\u0131zca sa\u011fl\u0131k profesyonellerine y\u00f6nelik cihaz<\/td>\n<td><strong>Yasak<\/strong><\/td>\n<td>T\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131 yap\u0131lamaz.<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131\u015f merkezinde uygulama gerektiren cihaz<\/td>\n<td><strong>Yasak<\/strong><\/td>\n<td>T\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131na izin verilmez.<\/td>\n<\/tr>\n<tr>\n<td>Belirli \u00f6zel merkezlerde sat\u0131lan\/uyarlanan cihaz<\/td>\n<td><strong>Genel olarak k\u0131s\u0131tl\u0131<\/strong><\/td>\n<td>\u00dcr\u00fcne \u00f6zg\u00fc mevzuat ayr\u0131ca kontrol edilmelidir.<\/td>\n<\/tr>\n<tr>\n<td>Yasak kapsam\u0131 d\u0131\u015f\u0131nda kalan t\u0131bbi cihaz<\/td>\n<td><strong>\u015eartl\u0131 olarak m\u00fcmk\u00fcn<\/strong><\/td>\n<td>Genel olarak yetkilendirilmi\u015f sat\u0131\u015f merkezi \u00fczerinden sat\u0131l\u0131r.<\/td>\n<\/tr>\n<tr>\n<td>Ek-3 cihaz\u0131<\/td>\n<td><strong>M\u00fcmk\u00fcn<\/strong><\/td>\n<td>T\u00fcketiciye internet sat\u0131\u015f\u0131nda sat\u0131\u015f merkezi yetki belgesi istisnas\u0131 vard\u0131r.<\/td>\n<\/tr>\n<tr>\n<td>Kontakt lens<\/td>\n<td><strong>3 Temmuz 2026&#8217;dan itibaren \u00f6zel \u015fartlarla m\u00fcmk\u00fcn<\/strong><\/td>\n<td>T\u0130TCK taraf\u0131ndan izin verilen optisyenlik m\u00fcessesesi internet sitesi ve re\u00e7ete \u015fart\u0131 vard\u0131r.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<h2 id=\"ek3\">Ek-3 Kapsam\u0131ndaki T\u0131bbi Cihazlar Nelerdir?<\/h2>\n\n<p>\nT\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011finin Ek-3 b\u00f6l\u00fcm\u00fc,\n<strong>sat\u0131\u015f merkezleri haricinde sat\u0131\u015f\u0131 yap\u0131labilecek cihazlar\u0131<\/strong> d\u00fczenler.\n<\/p>\n\n<p>G\u00fcncel Ek-3 listesinde \u00f6rne\u011fin;<\/p>\n\n<ul>\n<li>hassasiyet giderme ama\u00e7l\u0131 di\u015f macunu,<\/li>\n<li>bireysel kullan\u0131ma y\u00f6nelik di\u015f protez bak\u0131m \u00fcr\u00fcnleri,<\/li>\n<li>kondom,<\/li>\n<li>hasta alt\u0131 bezi,<\/li>\n<li>inkontinans bak\u0131m \u00fcr\u00fcnleri,<\/li>\n<li>non-invaziv s\u0131cak\/so\u011fuk kompres,<\/li>\n<li>yara band\u0131 ve flaster,<\/li>\n<li>pamuk,<\/li>\n<li>a\u011f\u0131z \u00e7alkalama suyu,<\/li>\n<li>nefes a\u00e7\u0131c\u0131 burun bantlar\u0131,<\/li>\n<li>cerrahi maske,<\/li>\n<li>vezik\u00fcller i\u00e7in kendinden yap\u0131\u015fkanl\u0131 bas\u0131 \u00f6nleyici bant,<\/li>\n<li>nas\u0131r ve su toplamay\u0131 giderme ama\u00e7l\u0131 parmak ay\u0131rac\u0131,<\/li>\n<li>steril olmayan tek kullan\u0131ml\u0131k eldiven,<\/li>\n<li>pediatrik burun puvar\u0131<\/li>\n<\/ul>\n\n<p>\ngibi \u00fcr\u00fcnler yer almaktad\u0131r.\n<\/p>\n\n<p>\nEk-3 listesinde ayr\u0131ca ilgili mevzuat kapsam\u0131nda sat\u0131\u015f yerleri k\u0131s\u0131tlanm\u0131\u015f olanlar ile\nm\u00fcnhas\u0131ran sa\u011fl\u0131k profesyonellerinin kullan\u0131m\u0131na y\u00f6nelik olanlar istisna edilmek \u00fczere\nT\u0131bbi Cihaz Y\u00f6netmeli\u011fi Ek XVI kapsam\u0131ndaki belirli \u00fcr\u00fcnlere ili\u015fkin bir h\u00fck\u00fcm de bulunmaktad\u0131r.\n<\/p>\n\n<div class=\"kk-warning\">\n<strong>Ek-3&#8217;te olmak \u201chi\u00e7bir mevzuat y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc yok\u201d anlam\u0131na gelmez.<\/strong>\n\u00dcr\u00fcn\u00fcn t\u0131bbi cihaz mevzuat\u0131na uygunlu\u011fu, \u00fcr\u00fcn g\u00fcvenli\u011fi, kay\u0131t ve reklam kurallar\u0131 ayr\u0131ca devam eder.\nEk-3 esas olarak sat\u0131\u015f yeri\/yetki belgesi a\u00e7\u0131s\u0131ndan \u00f6nemli bir istisna olu\u015fturur.\n<\/div>\n\n<h2 id=\"kontakt-lens\">Kontakt Lens \u0130nternetten Sat\u0131l\u0131r m\u0131? 2026&#8217;da Ne De\u011fi\u015fti?<\/h2>\n\n<div class=\"kk-update\">\n<strong>3 Temmuz 2026 \u2013 \u00d6nemli mevzuat de\u011fi\u015fikli\u011fi<\/strong>\n<p>\n3 Temmuz 2026 tarihli ve 33299 say\u0131l\u0131 Resm\u00ee Gazete&#8217;de yay\u0131mlanan de\u011fi\u015fiklikle\nkontakt lenslerin t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131na \u00f6zel bir istisna getirildi.\n<\/p>\n<\/div>\n\n<p>\nYeni d\u00fczenlemeye g\u00f6re kontakt lenslerin t\u00fcketiciye hitaben internet ortam\u0131nda sat\u0131\u015f\u0131;\n<\/p>\n\n<ul>\n<li>bir <strong>optisyenlik m\u00fcessesesi<\/strong> taraf\u0131ndan,<\/li>\n<li>Kurum taraf\u0131ndan <strong>izin verilen internet sitesi<\/strong> \u00fczerinden ve<\/li>\n<li><strong>re\u00e7eteli olarak<\/strong><\/li>\n<\/ul>\n\n<p>\nyap\u0131labilir.\n<\/p>\n\n<p>\nT\u00fcrkiye \u0130la\u00e7 ve T\u0131bbi Cihaz Kurumu, internet sitesine izin verme yetkisini ilgili m\u00fcd\u00fcrl\u00fc\u011fe\ndevredebilir.\n<\/p>\n\n<p>\nDolay\u0131s\u0131yla 2026 de\u011fi\u015fikli\u011fi \u015fu \u015fekilde yorumlanmamal\u0131d\u0131r:\n<\/p>\n\n<p><strong>\u201cArt\u0131k t\u00fcm kontakt lensler b\u00fct\u00fcn e-ticaret sitelerinde serbest\u00e7e sat\u0131labilir.\u201d<\/strong><\/p>\n\n<p>\nDo\u011fru yakla\u015f\u0131m; optisyenlik m\u00fcessesesi, izin verilen internet sitesi ve re\u00e7ete \u015fartlar\u0131n\u0131n\nbirlikte de\u011ferlendirilmesidir.\n<\/p>\n\n<h2 id=\"pazaryeri\">Trendyol, Hepsiburada ve Di\u011fer Pazaryerlerinde T\u0131bbi Cihaz Sat\u0131labilir mi?<\/h2>\n\n<p>\nBir \u00fcr\u00fcn\u00fcn e-ticaret pazaryerinde listelenmesi de internet ortam\u0131nda sat\u0131\u015f kapsam\u0131nda de\u011ferlendirilir.\n<\/p>\n\n<p>\nT\u0130TCK uygulama yakla\u015f\u0131m\u0131nda internet ortam\u0131nda sat\u0131\u015f\u0131na izin verilen t\u0131bbi cihazlar\u0131n\nsat\u0131\u015f merkezlerinin kendi internet siteleri yan\u0131nda\n<strong>arac\u0131 hizmet sa\u011flay\u0131c\u0131lar<\/strong> \u00fczerinden de sat\u0131labilmesine ili\u015fkin h\u00fck\u00fcmler bulunmaktad\u0131r.\n<\/p>\n\n<p>\nBurada \u00f6nemli olan pazaryerinin ad\u0131 de\u011fil, sat\u0131\u015f i\u015flemini ger\u00e7ekle\u015ftiren i\u015fletmenin\nmevzuattaki \u015fartlar\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131d\u0131r.\n<\/p>\n\n<h3>Pazaryerinin sat\u0131\u015f merkezi yetki belgesi almas\u0131 gerekir mi?<\/h3>\n\n<p>\nArac\u0131 hizmet sa\u011flay\u0131c\u0131 yaln\u0131zca platform hizmeti veriyor ve do\u011frudan t\u0131bbi cihaz sat\u0131\u015f\u0131 yapm\u0131yorsa,\nplatformun kendisi a\u00e7\u0131s\u0131ndan sat\u0131\u015f merkezi yetki belgesi aranmas\u0131 ile \u00fcr\u00fcn\u00fc fiilen satan i\u015fletmenin\nyetkilendirilmesi ayn\u0131 konu de\u011fildir.\n<\/p>\n\n<p>\n\u00dcr\u00fcn\u00fc pazaryerinde satan i\u015fletmenin ise \u00fcr\u00fcn ve sat\u0131\u015f modeline g\u00f6re gerekli yetkilere sahip olmas\u0131 gerekir.\n<\/p>\n\n<div class=\"kk-info\">\n<strong>\u00d6rnek:<\/strong><br>\nBir i\u015fletmenin internet ortam\u0131nda sat\u0131\u015f\u0131na izin verilen bir t\u0131bbi cihaz\u0131 bir pazaryerinde listelemesi\ni\u00e7in yaln\u0131zca sat\u0131c\u0131 hesab\u0131 a\u00e7m\u0131\u015f olmas\u0131 yeterli kabul edilmemelidir.\n\u00d6nce \u00fcr\u00fcn\u00fcn internet sat\u0131\u015f\u0131na uygunlu\u011fu, ard\u0131ndan firman\u0131n mevzuattaki yetki durumu kontrol edilmelidir.\n<\/div>\n\n<h2 id=\"sosyal-medya\">Instagram&#8217;dan veya Sosyal Medyadan T\u0131bbi Cihaz Sat\u0131l\u0131r m\u0131?<\/h2>\n\n<p>\nSosyal medya t\u0131bbi cihaz firmalar\u0131 a\u00e7\u0131s\u0131ndan \u00f6zellikle dikkat edilmesi gereken alanlardan biridir.\n\u00c7\u00fcnk\u00fc <strong>\u00fcr\u00fcn\u00fc g\u00f6stermek, reklam yapmak ve do\u011frudan sat\u0131\u015f yapmak ayn\u0131 hukuki i\u015flem de\u011fildir.<\/strong>\n<\/p>\n\n<p>\nUygulama k\u0131lavuzunda internet sat\u0131\u015f\u0131 yap\u0131lan ortam\u0131n sosyal medya hesab\u0131 olmas\u0131 halinde belirli \u015fartlar \u00f6ng\u00f6r\u00fclmektedir.\n<\/p>\n\n<p>Buna g\u00f6re sosyal medya \u00fczerinden sat\u0131\u015f modelinde;<\/p>\n\n<ul>\n<li>sosyal medya hesab\u0131n\u0131n sat\u0131\u015f merkezine ait olmas\u0131,<\/li>\n<li>hesaptan sat\u0131\u015f merkezinin resm\u00ee internet sat\u0131\u015f sayfas\u0131na veya arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n ilgili sayfas\u0131na ba\u011flant\u0131 verilebilmesi<\/li>\n<\/ul>\n\n<p>\ngibi \u015fartlar \u00f6nem ta\u015f\u0131r.\n<\/p>\n\n<p>\nSat\u0131\u015f merkezinin kendi hesab\u0131 d\u0131\u015f\u0131nda farkl\u0131 ki\u015fi veya kurumlara ait sosyal medya hesaplar\u0131ndan\nveya bu hesaplar arac\u0131l\u0131\u011f\u0131yla t\u0131bbi cihaz sat\u0131\u015f\u0131 ise mevzuat a\u00e7\u0131s\u0131ndan ayr\u0131ca k\u0131s\u0131tlanm\u0131\u015ft\u0131r.\n<\/p>\n\n<h3>Instagram DM \u00fczerinden sipari\u015f almak do\u011fru mu?<\/h3>\n\n<p>\n\u201cDM&#8217;den yaz\u0131n, IBAN&#8217;a \u00f6deme g\u00f6nderin, \u00fcr\u00fcn\u00fc kargolayal\u0131m\u201d \u015feklindeki sat\u0131\u015f modeli,\n\u00fcr\u00fcn\u00fcn ve sat\u0131c\u0131n\u0131n durumundan ba\u011f\u0131ms\u0131z \u015fekilde g\u00fcvenli bir mevzuat yakla\u015f\u0131m\u0131 olarak kabul edilmemelidir.\n<\/p>\n\n<p>\n\u00d6ncelikle \u00fcr\u00fcn\u00fcn t\u00fcketiciye internet sat\u0131\u015f\u0131n\u0131n m\u00fcmk\u00fcn olup olmad\u0131\u011f\u0131 ve sat\u0131\u015f\u0131n mevzuatta tan\u0131mlanan\nyetkili kanal \u00fczerinden ger\u00e7ekle\u015ftirilip ger\u00e7ekle\u015ftirilmedi\u011fi kontrol edilmelidir.\n<\/p>\n\n<h2 id=\"reklam\">T\u0131bbi Cihaz Reklam\u0131 Yap\u0131labilir mi?<\/h2>\n\n<p>\nT\u0131bbi cihaz\u0131n <strong>internetten sat\u0131labilmesi<\/strong> ile\n<strong>t\u00fcketiciye reklam\u0131n\u0131n yap\u0131labilmesi<\/strong> ayn\u0131 konu de\u011fildir.\n<\/p>\n\n<p>\nY\u00f6netmelikte baz\u0131 cihaz gruplar\u0131n\u0131n t\u00fcketiciye y\u00f6nelik reklam\u0131 yasakt\u0131r.\n<\/p>\n\n<p>Bunlar aras\u0131nda;<\/p>\n\n<ul>\n<li>yaln\u0131zca belirli merkezlerde sat\u0131lan, uyarlanan veya uygulanan cihazlar,<\/li>\n<li>m\u00fcnhas\u0131ran sa\u011fl\u0131k profesyonelleri taraf\u0131ndan kullan\u0131lmas\u0131 veya uygulanmas\u0131 \u00f6ng\u00f6r\u00fclen cihazlar,<\/li>\n<li>t\u0131bbi cihaz sat\u0131\u015f merkezinde uygulama gerektiren cihazlar<\/li>\n<\/ul>\n\n<p>\nbulunmaktad\u0131r.\n<\/p>\n\n<p>\nBunlar\u0131n d\u0131\u015f\u0131nda kalan cihazlarda ise Ek-3 \u00fcr\u00fcnleri hari\u00e7 olmak \u00fczere t\u00fcketiciye y\u00f6nelik reklam\u0131n,\ncihaz\u0131n sat\u0131\u015f\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 internet ortam\u0131yla s\u0131n\u0131rland\u0131r\u0131ld\u0131\u011f\u0131 durumlar vard\u0131r.\n<\/p>\n\n<p>\nEk-3 kapsam\u0131ndaki cihazlar\u0131n t\u00fcketiciye y\u00f6nelik reklam\u0131nda daha geni\u015f bir imk\u00e2n bulunmakla birlikte,\nbu durum yan\u0131lt\u0131c\u0131 veya kan\u0131tlanmam\u0131\u015f sa\u011fl\u0131k beyanlar\u0131n\u0131n kullan\u0131labilece\u011fi anlam\u0131na gelmez.\n<\/p>\n\n<h3>Bir reklamda neler yap\u0131lmamal\u0131d\u0131r?<\/h3>\n\n<p>T\u0131bbi cihaz reklamlar\u0131nda \u00f6zellikle;<\/p>\n\n<ul>\n<li>ger\u00e7e\u011fe ayk\u0131r\u0131 bilgi verilmemeli,<\/li>\n<li>kan\u0131tlanmam\u0131\u015f iddialar kullan\u0131lmamal\u0131,<\/li>\n<li>\u00fcr\u00fcn\u00fcn \u00f6zellikleri abart\u0131lmamal\u0131,<\/li>\n<li>kullan\u0131c\u0131n\u0131n \u00e7\u0131karlar\u0131na zarar verecek i\u00e7erik olu\u015fturulmamal\u0131,<\/li>\n<li>\u00fcr\u00fcn\u00fcn g\u00fcvenli\u011fine ili\u015fkin yan\u0131lt\u0131c\u0131 beklenti yarat\u0131lmamal\u0131,<\/li>\n<li>\u00e7ekili\u015f ve \u015fans oyunu benzeri y\u00f6ntemlerle cihaz reklam\u0131 yap\u0131lmamal\u0131d\u0131r.<\/li>\n<\/ul>\n\n<p>\nAyr\u0131ca uygunluk gerekliliklerini kar\u015f\u0131lamayan cihazlar\u0131n sat\u0131\u015f ve reklam\u0131 da yap\u0131lamaz.\n<\/p>\n\n<h2 id=\"bilgilendirme\">\u00dcr\u00fcn Bilgilendirmesi ile Reklam Ayn\u0131 \u015eey mi?<\/h2>\n\n<p>\nHay\u0131r. Bu ayr\u0131m \u00f6zellikle t\u0131bbi cihaz \u00fcreticilerinin ve sat\u0131\u015f merkezlerinin web siteleri a\u00e7\u0131s\u0131ndan \u00f6nemlidir.\n<\/p>\n\n<p>\nY\u00f6netmelik, sat\u0131\u015f merkezlerinin resm\u00ee internet sitelerinde yapt\u0131klar\u0131 belirli cihaz bilgilendirmelerini\nreklama ili\u015fkin baz\u0131 k\u0131s\u0131tlamalar\u0131n d\u0131\u015f\u0131nda de\u011ferlendirmektedir.\n<\/p>\n\n<p>Ancak bilgilendirme yap\u0131l\u0131rken;<\/p>\n\n<ul>\n<li>\u00fcr\u00fcn\u00fcn kullan\u0131m amac\u0131 de\u011fi\u015ftirilmemeli,<\/li>\n<li>etiket ve kullan\u0131m k\u0131lavuzuyla \u00e7eli\u015fen iddialar kullan\u0131lmamal\u0131,<\/li>\n<li>olmayan bir \u00f6zellik \u00fcr\u00fcnde varm\u0131\u015f gibi g\u00f6sterilmemeli,<\/li>\n<li>\u201ckesin sonu\u00e7\u201d, \u201crisksiz\u201d, \u201cgarantili tedavi\u201d gibi kan\u0131ts\u0131z sa\u011fl\u0131k iddialar\u0131ndan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n<div class=\"kk-info\">\n<strong>Basit ayr\u0131m:<\/strong><br><br>\n\u201c\u00dcr\u00fcn \u015fu ama\u00e7la kullan\u0131lmak \u00fczere tasarlanm\u0131\u015ft\u0131r.\u201d \u2192 bilgilendirme niteli\u011finde olabilir.<br><br>\n\u201cPiyasadaki en iyi cihaz, kesin sonu\u00e7 verir.\u201d \u2192 reklam ve yan\u0131lt\u0131c\u0131 beyan riski do\u011furabilir.\n<\/div>\n\n<h2 id=\"uts\">\u0130nternetten Sat\u0131lacak T\u0131bbi Cihaz\u0131n \u00dcTS Kayd\u0131 Olmal\u0131 m\u0131?<\/h2>\n\n<p>\nSat\u0131\u015f merkezlerinin Kurumun kay\u0131t ve bilgi y\u00f6netim sistemine kay\u0131tl\u0131 olmayan cihazlar\u0131n sat\u0131\u015f\u0131n\u0131 yapmas\u0131 yasakt\u0131r.\nBu nedenle t\u0131bbi cihaz internet sat\u0131\u015f\u0131nda <strong>\u00dcTS kay\u0131t durumu<\/strong> temel kontrollerden biridir.\n<\/p>\n\n<p>\nAncak burada da \u00f6nemli bir ayr\u0131m vard\u0131r:\n<\/p>\n\n<p>\n<strong>\u00dcTS&#8217;de kay\u0131tl\u0131 olmak, \u00fcr\u00fcn\u00fcn otomatik olarak internetten sat\u0131labilece\u011fi anlam\u0131na gelmez.<\/strong>\n<\/p>\n\n<p>\n\u00dcTS kayd\u0131 \u00fcr\u00fcn\u00fcn d\u00fczenleyici kay\u0131t durumuyla ilgilidir.\n\u0130nternetten sat\u0131\u015f i\u00e7in ayr\u0131ca Y\u00f6netmelikteki sat\u0131\u015f h\u00fck\u00fcmleri de\u011ferlendirilmelidir.\n<\/p>\n\n<p>\n\u00dcTS s\u00fcre\u00e7lerine yeni ba\u015flayan firmalar\n<a href=\"\/en\/uts-firma-kaydi-nasil-yapilir-sifirdan-tibbi-cihaz-firmasi-rehberi\/\"><strong>\u00dcTS Firma Kayd\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/a>\nrehberimizi inceleyebilir.\n<\/p>\n\n<h2 id=\"yetki\">T\u0131bbi Cihaz Satmak \u0130\u00e7in Sat\u0131\u015f Merkezi Yetki Belgesi Gerekir mi?<\/h2>\n\n<p>\nGenel kural olarak Y\u00f6netmelik h\u00fck\u00fcmlerine g\u00f6re yetkilendirilmemi\u015f ger\u00e7ek veya t\u00fczel ki\u015filerin\ncihaz sat\u0131\u015f\u0131 yapmas\u0131 m\u00fcmk\u00fcn de\u011fildir.\n<\/p>\n\n<p>\nAncak hangi \u00fcr\u00fcn\u00fcn hangi sat\u0131\u015f kanal\u0131nda hangi izin veya yetkiye tabi oldu\u011fu ayr\u0131ca de\u011ferlendirilmelidir.\n\u00d6zellikle <strong>Ek-3 kapsam\u0131ndaki cihazlarda<\/strong> sat\u0131\u015f merkezi yetki belgesi a\u00e7\u0131s\u0131ndan istisnalar bulunmaktad\u0131r.\n<\/p>\n\n<p>\nBu nedenle \u201cmedikal \u00fcr\u00fcn sataca\u011f\u0131m, \u015firket kurmam yeterli mi?\u201d sorusunun cevab\u0131 \u00fcr\u00fcn\u00fc bilmeden verilemez.\n<\/p>\n\n<p>\u00d6ncelikle;<\/p>\n\n<ol>\n<li>\u00fcr\u00fcn\u00fcn ger\u00e7ekten t\u0131bbi cihaz olup olmad\u0131\u011f\u0131,<\/li>\n<li>\u00fcr\u00fcn\u00fcn \u00dcTS durumu,<\/li>\n<li>Ek-3 kapsam\u0131nda olup olmad\u0131\u011f\u0131,<\/li>\n<li>t\u00fcketiciye internet sat\u0131\u015f\u0131n\u0131n yasak olup olmad\u0131\u011f\u0131,<\/li>\n<li>sat\u0131\u015f merkezi yetkisi gerekip gerekmedi\u011fi<\/li>\n<\/ol>\n\n<p>\nkontrol edilmelidir.\n<\/p>\n\n<p>\nSat\u0131\u015f merkezi s\u00fcre\u00e7lerinde personel yeterlili\u011fi konusu i\u00e7in\n<a href=\"\/en\/tcesis-egitim-ve-sinav-sureci-uts-icin-yeterlilik-belgesi-nasil-alinir\/\"><strong>TCES\u0130S E\u011fitim ve S\u0131nav S\u00fcreci<\/strong><\/a>\nrehberini de inceleyebilirsiniz.\n<\/p>\n\n<p>\n\u00c7KYS taraf\u0131nda ise\n<a href=\"\/en\/uts-kaydi-icin-ckys-numarasi-nasil-alinir\/\"><strong>\u00dcTS Kayd\u0131 \u0130\u00e7in \u00c7KYS Numaras\u0131 Nas\u0131l Al\u0131n\u0131r?<\/strong><\/a>\nyaz\u0131m\u0131z\u0131 kullanabilirsiniz.\n<\/p>\n\n<h2>\u00dcretici Olmak \u0130nternetten Do\u011frudan Sat\u0131\u015f Yetkisi Verir mi?<\/h2>\n\n<p>\nBir \u00fcr\u00fcn\u00fcn imalat\u00e7\u0131s\u0131 olmak ile t\u0131bbi cihaz\u0131n son kullan\u0131c\u0131ya sat\u0131\u015f\u0131na ili\u015fkin mevzuat \u015fartlar\u0131n\u0131 kar\u015f\u0131lamak\nayn\u0131 \u015fey de\u011fildir.\n<\/p>\n\n<p>\n\u00dcreticinin CE, teknik dosya, etiket, UDI ve \u00fcr\u00fcn kay\u0131t y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmi\u015f olmas\u0131,\nsat\u0131\u015f kanal\u0131na ili\u015fkin t\u00fcm kurallar\u0131n otomatik olarak yerine getirildi\u011fi anlam\u0131na gelmez.\n<\/p>\n\n<p>\n\u00dcreticinin internetten do\u011frudan t\u00fcketiciye sat\u0131\u015f yapmay\u0131 planlamas\u0131 halinde sat\u0131\u015f modeli,\n\u00fcr\u00fcn grubu ve gerekli yetkilendirmeler ayr\u0131ca de\u011ferlendirilmelidir.\n<\/p>\n\n<p>\nCE taraf\u0131nda s\u00fcreci incelemek i\u00e7in\n<a href=\"\/en\/tibbi-cihaz-ce-belgesi-nasil-alinir\/\"><strong>T\u0131bbi Cihaz CE Belgesi Nas\u0131l Al\u0131n\u0131r? 2026 MDR Rehberine<\/strong><\/a>\ng\u00f6z atabilirsiniz.\n<\/p>\n\n<h2>T\u0131bbi Cihaz Web Sitesinde Fiyat G\u00f6sterilebilir mi?<\/h2>\n\n<p>\nBu sorunun cevab\u0131 da cihaz\u0131n t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131na ve reklam\u0131na tabi oldu\u011fu kurallarla birlikte de\u011ferlendirilmelidir.\n<\/p>\n\n<p>\nT\u00fcketiciye internet sat\u0131\u015f\u0131 yasak olan profesyonel bir t\u0131bbi cihaz\u0131n herkese a\u00e7\u0131k \u015fekilde\n\u201csepete ekle \u2013 sat\u0131n al\u201d yap\u0131s\u0131nda sunulmas\u0131 ile yaln\u0131zca teknik \u00fcr\u00fcn bilgilendirmesinin yay\u0131mlanmas\u0131 ayn\u0131 de\u011fildir.\n<\/p>\n\n<p>\n\u00d6zellikle profesyonel kullan\u0131m cihazlar\u0131nda herkese a\u00e7\u0131k e-ticaret fonksiyonu kurmadan \u00f6nce\n\u00fcr\u00fcn\u00fcn Y\u00f6netmeli\u011fin 15 ve 26&#8217;nc\u0131 maddeleri bak\u0131m\u0131ndan de\u011ferlendirilmesi daha g\u00fcvenli olacakt\u0131r.\n<\/p>\n\n<h2>T\u0131bbi Cihaz Firmalar\u0131n\u0131n Sosyal Medyada En S\u0131k Yapt\u0131\u011f\u0131 Hatalar<\/h2>\n\n<p>\nT\u0131bbi cihaz sekt\u00f6r\u00fcnde sosyal medya kullan\u0131m\u0131nda yaln\u0131zca i\u00e7erik pazarlamas\u0131 a\u00e7\u0131s\u0131ndan de\u011fil,\nmevzuat a\u00e7\u0131s\u0131ndan da kontrol yap\u0131lmal\u0131d\u0131r.\n<\/p>\n\n<h3>1. Her t\u0131bbi cihaz\u0131n reklam\u0131n\u0131n serbest oldu\u011funu d\u00fc\u015f\u00fcnmek<\/h3>\n\n<p>\n\u00dcr\u00fcn\u00fcn CE i\u015faretli olmas\u0131 reklam\u0131n\u0131n t\u00fcketiciye serbest oldu\u011fu anlam\u0131na gelmez.\n<\/p>\n\n<h3>2. Instagram hesab\u0131n\u0131 s\u0131n\u0131rs\u0131z sat\u0131\u015f kanal\u0131 olarak kullanmak<\/h3>\n\n<p>\nSosyal medya \u00fczerinden sat\u0131\u015f\u0131n da internet sat\u0131\u015f\u0131 h\u00fck\u00fcmleri \u00e7er\u00e7evesinde de\u011ferlendirilmesi gerekir.\n<\/p>\n\n<h3>3. \u00dcr\u00fcn kullan\u0131m amac\u0131n\u0131 pazarlama amac\u0131yla geni\u015fletmek<\/h3>\n\n<p>\nTeknik dosya ve kullan\u0131m k\u0131lavuzunda bulunmayan sa\u011fl\u0131k iddialar\u0131n\u0131n sosyal medya i\u00e7eri\u011fine eklenmesi\n\u00fcr\u00fcn\u00fcn mevzuata uygunlu\u011fu a\u00e7\u0131s\u0131ndan ciddi sorun olu\u015fturabilir.\n<\/p>\n\n<h3>4. Rakip \u00fcr\u00fcnle kan\u0131ts\u0131z kar\u015f\u0131la\u015ft\u0131rma yapmak<\/h3>\n\n<p>\n\u201cEn g\u00fcvenli\u201d, \u201cen etkili\u201d, \u201cen iyi\u201d gibi \u00fcst\u00fcnl\u00fck iddialar\u0131n\u0131n objektif ve yeterli kan\u0131ta dayanmadan\nkullan\u0131lmas\u0131 reklam a\u00e7\u0131s\u0131ndan risk olu\u015fturabilir.\n<\/p>\n\n<h3>5. \u00dcTS kayd\u0131n\u0131 internet sat\u0131\u015f izni sanmak<\/h3>\n\n<p>\n\u00dcTS \u00fcr\u00fcn kayd\u0131 ve internetten sat\u0131\u015f hakk\u0131 farkl\u0131 mevzuat kontrolleridir.\n<\/p>\n\n<h2 id=\"kontrol\">T\u0131bbi Cihaz \u0130nternet Sat\u0131\u015f\u0131 \u00d6ncesi 10 Soruluk Kontrol Listesi<\/h2>\n\n<div class=\"kk-check\">\n<ol>\n<li>\u00dcr\u00fcn T\u0131bbi Cihaz Y\u00f6netmeli\u011fi veya IVDR kapsam\u0131nda bir cihaz m\u0131?<\/li>\n<li>\u00dcr\u00fcn T\u00fcrkiye&#8217;de mevzuata uygun \u015fekilde piyasaya arz edilmi\u015f mi?<\/li>\n<li>\u00dcr\u00fcn \u00dcTS&#8217;de kay\u0131tl\u0131 m\u0131?<\/li>\n<li>\u00dcr\u00fcn\u00fcn t\u00fcketiciye internet sat\u0131\u015f\u0131 yasak olan gruplardan birine girip girmedi\u011fi kontrol edildi mi?<\/li>\n<li>\u00dcr\u00fcn Ek-3 kapsam\u0131nda m\u0131?<\/li>\n<li>Sat\u0131\u015f\u0131 yapan firman\u0131n sat\u0131\u015f merkezi yetkisi gerekli mi ve mevcut mu?<\/li>\n<li>Sat\u0131\u015f kendi internet sitenizden mi yoksa bir arac\u0131 hizmet sa\u011flay\u0131c\u0131 \u00fczerinden mi yap\u0131lacak?<\/li>\n<li>Sosyal medya hesab\u0131 sat\u0131\u015f merkezine ait mi ve do\u011fru sat\u0131\u015f kanal\u0131na y\u00f6nlendiriyor mu?<\/li>\n<li>\u00dcr\u00fcn reklam\u0131 t\u00fcketiciye y\u00f6nelik olarak yap\u0131labilir mi?<\/li>\n<li>\u00dcr\u00fcn sayfas\u0131ndaki iddialar etiket, IFU, teknik dosya ve kay\u0131t bilgileriyle tutarl\u0131 m\u0131?<\/li>\n<\/ol>\n<\/div>\n\n<p>\nBu sorulardan birine dahi net cevap verilemiyorsa \u00fcr\u00fcn\u00fc e-ticaret sistemine eklemeden \u00f6nce\n\u00fcr\u00fcn ve firma \u00f6zelinde mevzuat kontrol\u00fc yap\u0131lmas\u0131 daha do\u011fru olacakt\u0131r.\n<\/p>\n\n<div class=\"kk-cta\">\n<h2>T\u0131bbi Cihaz Sat\u0131\u015f\u0131 \u0130\u00e7in Nereden Ba\u015flamal\u0131s\u0131n\u0131z?<\/h2>\n\n<p>\nT\u0131bbi cihaz sat\u0131\u015f\u0131 yapmay\u0131 planl\u0131yorsan\u0131z ilk a\u015famada \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn mevzuat kapsam\u0131n\u0131,\n\u00dcTS durumunu ve gerekli firma kay\u0131tlar\u0131n\u0131 belirleyin.\n<\/p>\n\n<a href=\"\/en\/tibbi-cihaz-siniflandirma-araci\/\">Cihaz\u0131 S\u0131n\u0131fland\u0131r<\/a>\n<a href=\"\/en\/uts-firma-kaydi-nasil-yapilir-sifirdan-tibbi-cihaz-firmasi-rehberi\/\">\u00dcTS Firma Kayd\u0131 Rehberi<\/a>\n<a href=\"\/en\/tibbi-cihaz-ce-belgesi-nasil-alinir\/\">CE S\u00fcrecini \u0130ncele<\/a>\n<\/div>\n\n<h2 id=\"sss\">T\u0131bbi Cihaz \u0130nternet Sat\u0131\u015f\u0131 Hakk\u0131nda S\u0131k Sorulan Sorular<\/h2>\n\n<div class=\"kk-faq\">\n<h3>Her t\u0131bbi cihaz internetten sat\u0131labilir mi?<\/h3>\n<p>\nHay\u0131r. Y\u00f6netmelik belirli cihazlar\u0131n t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131n\u0131 yasaklamaktad\u0131r.\n\u00d6zellikle yaln\u0131zca sa\u011fl\u0131k profesyonellerinin kullanaca\u011f\u0131 veya uygulayaca\u011f\u0131 cihazlar ile\nbelirli merkezlerde sat\u0131\u015f\u0131, uyarlamas\u0131 veya uygulamas\u0131 gereken cihazlar a\u00e7\u0131s\u0131ndan k\u0131s\u0131tlamalar vard\u0131r.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>\u00dcTS kayd\u0131 olan t\u0131bbi cihaz internetten sat\u0131labilir mi?<\/h3>\n<p>\n\u00dcTS kayd\u0131n\u0131n bulunmas\u0131 tek ba\u015f\u0131na internet sat\u0131\u015f izni anlam\u0131na gelmez.\n\u00dcr\u00fcn\u00fcn ayr\u0131ca T\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011finin internet sat\u0131\u015f\u0131 h\u00fck\u00fcmlerine uygun olmas\u0131 gerekir.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>Trendyol&#8217;da t\u0131bbi cihaz sat\u0131labilir mi?<\/h3>\n<p>\n\u0130nternetten sat\u0131\u015f\u0131na izin verilen cihazlar, sat\u0131c\u0131n\u0131n ilgili mevzuat \u015fartlar\u0131n\u0131 kar\u015f\u0131lamas\u0131 halinde\narac\u0131 hizmet sa\u011flay\u0131c\u0131lar \u00fczerinden sat\u0131labilir. Ancak \u00fcr\u00fcn\u00fcn internet sat\u0131\u015f\u0131na uygunlu\u011fu ve\nsat\u0131c\u0131n\u0131n yetki durumu ayr\u0131ca kontrol edilmelidir.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>Instagram&#8217;dan t\u0131bbi cihaz sat\u0131labilir mi?<\/h3>\n<p>\nSosyal medya \u00fczerinden sat\u0131\u015fta da t\u0131bbi cihaz internet sat\u0131\u015f kurallar\u0131 ge\u00e7erlidir.\nUygulama k\u0131lavuzunda sat\u0131\u015f merkezinin kendi sosyal medya hesab\u0131 ve resm\u00ee sat\u0131\u015f kanal\u0131na y\u00f6nlendirme\ngibi \u015fartlar bulunmaktad\u0131r. Farkl\u0131 ki\u015fi veya kurum hesaplar\u0131 \u00fczerinden sat\u0131\u015f ayr\u0131ca k\u0131s\u0131tlanm\u0131\u015ft\u0131r.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>T\u0131bbi cihaz reklam\u0131 Instagram&#8217;da yap\u0131labilir mi?<\/h3>\n<p>\n\u00dcr\u00fcne g\u00f6re de\u011fi\u015fir. Baz\u0131 cihazlar\u0131n t\u00fcketiciye y\u00f6nelik reklam\u0131 yasakt\u0131r.\nReklam\u0131na izin verilen \u00fcr\u00fcnlerde dahi yan\u0131lt\u0131c\u0131, kan\u0131tlanmam\u0131\u015f veya abart\u0131lm\u0131\u015f sa\u011fl\u0131k iddialar\u0131 kullan\u0131lamaz.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>Kontakt lens internetten sat\u0131labilir mi?<\/h3>\n<p>\nEvet, 3 Temmuz 2026&#8217;da y\u00fcr\u00fcrl\u00fc\u011fe giren \u00f6zel d\u00fczenleme kapsam\u0131nda kontakt lenslerin t\u00fcketiciye y\u00f6nelik\ninternet sat\u0131\u015f\u0131 m\u00fcmk\u00fcnd\u00fcr. Ancak sat\u0131\u015f yaln\u0131zca optisyenlik m\u00fcessesesinin T\u0130TCK taraf\u0131ndan izin verilen\ninternet sitesi \u00fczerinden ve re\u00e7eteli olarak ger\u00e7ekle\u015ftirilebilir.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>Medikal \u00fcr\u00fcn satmak i\u00e7in sat\u0131\u015f merkezi yetki belgesi gerekir mi?<\/h3>\n<p>\n\u00dcr\u00fcne g\u00f6re de\u011fi\u015fir. Genel olarak Y\u00f6netmelik kapsam\u0131nda cihaz sat\u0131\u015f\u0131 yetkilendirme h\u00fck\u00fcmlerine tabidir.\nAncak Ek-3&#8217;te yer alan cihazlar\u0131n t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131nda sat\u0131\u015f merkezi yetki belgesi\na\u00e7\u0131s\u0131ndan istisna bulunmaktad\u0131r.\n<\/p>\n<\/div>\n\n<div class=\"kk-faq\">\n<h3>Ek-3 t\u0131bbi cihaz nedir?<\/h3>\n<p>\nEk-3, T\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011finde sat\u0131\u015f merkezleri haricinde sat\u0131\u015f\u0131 yap\u0131labilecek\ncihazlar\u0131n yer ald\u0131\u011f\u0131 listedir. Cerrahi maske, yara band\u0131, pamuk ve kondom gibi \u00e7e\u015fitli \u00fcr\u00fcnler bu listede yer al\u0131r.\n<\/p>\n<\/div>\n\n<h2>Sonu\u00e7: \u201cT\u0131bbi Cihaz \u0130nternetten Sat\u0131l\u0131r m\u0131?\u201d Sorusunun Cevab\u0131 \u00dcr\u00fcne G\u00f6re De\u011fi\u015fir<\/h2>\n\n<p>\nT\u00fcrkiye&#8217;de t\u0131bbi cihazlar\u0131n internetten sat\u0131\u015f\u0131 tamamen yasak de\u011fildir.\nAncak t\u00fcm cihazlar\u0131n serbest\u00e7e e-ticaret sitelerine veya sosyal medya hesaplar\u0131na eklenebilece\u011fini\ns\u00f6ylemek de do\u011fru de\u011fildir.\n<\/p>\n\n<p>\nDo\u011fru de\u011ferlendirme i\u00e7in d\u00f6rt konu birlikte ele al\u0131nmal\u0131d\u0131r:\n<\/p>\n\n<p>\n<strong>\u00dcr\u00fcn \u2192 \u00dcTS kayd\u0131 \u2192 Sat\u0131c\u0131 yetkisi \u2192 Sat\u0131\u015f kanal\u0131<\/strong>\n<\/p>\n\n<p>\nBuna ayr\u0131ca \u00fcr\u00fcn\u00fcn t\u00fcketici reklam\u0131na ili\u015fkin h\u00fck\u00fcmler de eklenmelidir.\n<\/p>\n\n<p>\n\u00d6zellikle profesyonel kullan\u0131m cihazlar\u0131, \u00f6zel sat\u0131\u015f\/uyarlama merkezlerine tabi \u00fcr\u00fcnler,\npazaryeri sat\u0131\u015flar\u0131 ve sosyal medya hesaplar\u0131 \u00fczerinden yap\u0131lan sat\u0131\u015flarda \u00fcr\u00fcne \u00f6zel de\u011ferlendirme yap\u0131lmal\u0131d\u0131r.\n<\/p>\n\n<p>\n3 Temmuz 2026 tarihinde getirilen kontakt lens d\u00fczenlemesi de internet sat\u0131\u015f mevzuat\u0131n\u0131n\n\u00fcr\u00fcn baz\u0131nda de\u011fi\u015febilece\u011fini g\u00f6steren g\u00fcncel \u00f6rneklerden biridir.\n<\/p>\n\n<hr>\n\n<section class=\"kk-source\">\n\n<h2>Mevzuat Kaynaklar\u0131<\/h2>\n\n<p>\n<strong>Temel mevzuat:<\/strong> T\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011fi;\n\u00f6zellikle Madde 15, Madde 16, Madde 26 ve Ek-3.\n<\/p>\n\n<p>\n<strong>2026 g\u00fcncellemesi:<\/strong>\n3 Temmuz 2026 tarihli ve 33299 say\u0131l\u0131 Resm\u00ee Gazete&#8217;de yay\u0131mlanan\nT\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik.\n<\/p>\n\n<p>\n<a href=\"https:\/\/www.resmigazete.gov.tr\/eskiler\/2026\/07\/20260703-9.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\n3 Temmuz 2026 tarihli Resm\u00ee Gazete d\u00fczenlemesini g\u00f6r\u00fcnt\u00fcleyin\n<\/a>\n<\/p>\n\n<p>\n<strong>Uygulama:<\/strong>\nT\u0131bbi Cihaz Sat\u0131\u015f, Reklam ve Tan\u0131t\u0131m Y\u00f6netmeli\u011finin Uygulanmas\u0131na \u0130li\u015fkin K\u0131lavuz.\n<\/p>\n\n<p>\n<strong>Son g\u00f6zden ge\u00e7irme:<\/strong> 14 Eyl\u00fcl 2026\n<\/p>\n\n<p>\n<strong>Bilgilendirme:<\/strong>\nBu yaz\u0131 genel bilgilendirme amac\u0131yla haz\u0131rlanm\u0131\u015ft\u0131r. T\u0131bbi cihazlar\u0131n sat\u0131\u015f ve reklam ko\u015fullar\u0131;\n\u00fcr\u00fcn\u00fcn niteli\u011fine, sat\u0131\u015f modeline, firma stat\u00fcs\u00fcne ve g\u00fcncel mevzuata g\u00f6re de\u011fi\u015febilir.\n\u0130\u015flem \u00f6ncesinde \u00fcr\u00fcn ve firma \u00f6zelinde g\u00fcncel mevzuat\u0131n kontrol edilmesi \u00f6nerilir.\n<\/p>\n\n<\/section>\n\n<\/article>","protected":false},"excerpt":{"rendered":"<p>T\u0131bbi cihaz internetten sat\u0131l\u0131r m\u0131? sorusunun cevab\u0131 her \u00fcr\u00fcn i\u00e7in ayn\u0131 de\u011fildir. T\u00fcrkiye&#8217;de baz\u0131 t\u0131bbi cihazlar\u0131n t\u00fcketiciye y\u00f6nelik internet sat\u0131\u015f\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-18006","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/posts\/18006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/comments?post=18006"}],"version-history":[{"count":0,"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/posts\/18006\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/media?parent=18006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/categories?post=18006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kalitekit.com.tr\/en\/wp-json\/wp\/v2\/tags?post=18006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}